
ULTA Beauty Collection
Brighten Up Face Serum
Serum · 30 ingredients
Wake up on the brighter side with Ulta Beauty Collection's Brighten Up Face Serum. This lightweight, fast-absorbing formula is your morning pick-me-up, delivering a radiant glow and helping to even skin tone.

THE ROUTE
THE GOLDEN RULE - Retinoid/Retinol Serum
Serum · 47 ingredients
THE ROUTE The Golden Rule retinoid/retinol serum is a next generation retinoid, a more powerful retinol formula, that improves the appearance of fine lines, wrinkles and skin's texture and tone while you sleep.
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Both are Serum products.
AHA
A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.
Glycerin
The workhorse humectant — simple, effective, and exceptionally well-tolerated.
Glycolic Acid (AHA)
A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.
Vitamin C Derivative
A form of vitamin C — an antioxidant that brightens, fades dark spots, and supports collagen.
Allantoin
Calms redness and smooths texture — buffers harsh actives beautifully.
Titanium Dioxide (CI 77891)
A mineral filter that physically blocks the sun — gentle, good for sensitive skin.
L-Ascorbic Acid
A form of vitamin C — an antioxidant that brightens, fades dark spots, and supports collagen.
Hyaluronic Acid
Holds water in the skin for instant plumping and hydration.
AHA
A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.
Squalane
A lightweight, biomimetic oil that softens without clogging pores — pairs perfectly with strong actives to offset dryness.
Vitamin E
An antioxidant that protects the barrier and supercharges vitamin C.
Shea Butter
A rich butter that deeply softens and protects dry skin.
Glycerin
The workhorse humectant — simple, effective, and exceptionally well-tolerated.
HPR (Retinoid)
A retinoid that speeds cell turnover to smooth texture, soften lines, and clear pores.
Bisabolol
A soothing ingredient that calms redness and irritation.
Glycolic Acid (AHA)
A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.
Titanium Dioxide (CI 77891)
A mineral filter that physically blocks the sun — gentle, good for sensitive skin.
Hydration
Brightening
Anti-aging
Texture
Soothing
Antioxidant
Protection
Hydration
Barrier
Brightening
Anti-aging
Texture
Acne
Soothing
Antioxidant
Protection