Brighten Up Face Serum

Brighten Up Face Serum

THE GOLDEN RULE - Retinoid/Retinol Serum

THE GOLDEN RULE - Retinoid/Retinol Serum

Brighten Up Face Serum

ULTA Beauty Collection

Brighten Up Face Serum

Serum · 30 ingredients

Wake up on the brighter side with Ulta Beauty Collection's Brighten Up Face Serum. This lightweight, fast-absorbing formula is your morning pick-me-up, delivering a radiant glow and helping to even skin tone.

Cruelty-free
THE GOLDEN RULE - Retinoid/Retinol Serum

THE ROUTE

THE GOLDEN RULE - Retinoid/Retinol Serum

Serum · 47 ingredients

THE ROUTE The Golden Rule retinoid/retinol serum is a next generation retinoid, a more powerful retinol formula, that improves the appearance of fine lines, wrinkles and skin's texture and tone while you sleep.

Your fit

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How these two interact

No conflicts — safe to layer

Both are Serum products.

At a glance
Cruelty-free
Price
$16
$69 less
$85
Key ingredients

AHA

A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.

Glycerin

The workhorse humectant — simple, effective, and exceptionally well-tolerated.

Glycolic Acid (AHA)

A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.

Vitamin C Derivative

A form of vitamin C — an antioxidant that brightens, fades dark spots, and supports collagen.

Allantoin

Calms redness and smooths texture — buffers harsh actives beautifully.

Titanium Dioxide (CI 77891)

A mineral filter that physically blocks the sun — gentle, good for sensitive skin.

L-Ascorbic Acid

A form of vitamin C — an antioxidant that brightens, fades dark spots, and supports collagen.

Hyaluronic Acid

Holds water in the skin for instant plumping and hydration.

AHA

A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.

Squalane

A lightweight, biomimetic oil that softens without clogging pores — pairs perfectly with strong actives to offset dryness.

Vitamin E

An antioxidant that protects the barrier and supercharges vitamin C.

Shea Butter

A rich butter that deeply softens and protects dry skin.

Glycerin

The workhorse humectant — simple, effective, and exceptionally well-tolerated.

HPR (Retinoid)

A retinoid that speeds cell turnover to smooth texture, soften lines, and clear pores.

Bisabolol

A soothing ingredient that calms redness and irritation.

Glycolic Acid (AHA)

A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.

Titanium Dioxide (CI 77891)

A mineral filter that physically blocks the sun — gentle, good for sensitive skin.

What it targets

Hydration

Brightening

Anti-aging

Texture

Soothing

Antioxidant

Protection

Hydration

Barrier

Brightening

Anti-aging

Texture

Acne

Soothing

Antioxidant

Protection