
The INKEY List
Starter Retinol Serum for Fine lines + Wrinkles
Serum · 37 ingredients · UK
The Inkey List Starter Retinol Serum for Fine lines + Wrinkles is a gentle, barrier-supporting beginner retinol serum that visibly smooths fine lines, evens tone, and refines texture, without irritation.

THE ROUTE
THE GOLDEN RULE - Retinoid/Retinol Serum
Serum · 47 ingredients
THE ROUTE The Golden Rule retinoid/retinol serum is a next generation retinoid, a more powerful retinol formula, that improves the appearance of fine lines, wrinkles and skin's texture and tone while you sleep.
Set your skin profile to see how these suit you
Set your skin profileCaution — space these apart
Better split by time
Better split by time
Use on separate days
Counters retinoid dryness
Retinol
A retinoid that speeds cell turnover to smooth texture, soften lines, and clear pores.
Squalane
A lightweight, biomimetic oil that softens without clogging pores — pairs perfectly with strong actives to offset dryness.
Vitamin E
An antioxidant that protects the barrier and supercharges vitamin C.
Glycerin
The workhorse humectant — simple, effective, and exceptionally well-tolerated.
Bisabolol
A soothing ingredient that calms redness and irritation.
Glycine Soja (Soybean) Oil
A nourishing plant oil that softens skin and helps seal in moisture.
HPR (Retinoid)
A retinoid that speeds cell turnover to smooth texture, soften lines, and clear pores.
AHA
L-Ascorbic Acid
A form of vitamin C — an antioxidant that brightens, fades dark spots, and supports collagen.
Hyaluronic Acid
Holds water in the skin for instant plumping and hydration.
AHA
A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.
Squalane
A lightweight, biomimetic oil that softens without clogging pores — pairs perfectly with strong actives to offset dryness.
Vitamin E
An antioxidant that protects the barrier and supercharges vitamin C.
Shea Butter
A rich butter that deeply softens and protects dry skin.
Glycerin
The workhorse humectant — simple, effective, and exceptionally well-tolerated.
HPR (Retinoid)
A retinoid that speeds cell turnover to smooth texture, soften lines, and clear pores.
Bisabolol
A soothing ingredient that calms redness and irritation.
Glycolic Acid (AHA)
A water-soluble acid that exfoliates the surface for smoother, brighter, more even skin.
Titanium Dioxide (CI 77891)
A mineral filter that physically blocks the sun — gentle, good for sensitive skin.
Hydration
Barrier
Anti-aging
Texture
Acne
Soothing
Antioxidant
Hydration
Barrier
Brightening
Anti-aging
Texture
Acne
Soothing
Antioxidant
Protection